YO SOY ARAUCO Ambassadors Program grows stronger in Chile with its third version.

For the third consecutive year, we held our traditional meeting with prominent company employees who decided to become digital spokespersons on LinkedIn, in order to make The Good Thing about Being Renewable visible.

This year, we welcomed a diverse group of 16 new ambassadors from different fields, businesses, and areas of the company, who join the 26 representatives who began their journey in 2022 and 2023, and whose mission is to strengthen the organizational culture and mobilize around ARAUCO’s purpose: From nature and renewables, to contribute to people and the planet.

This initiative, which has been in operation for three years now, has managed to empower more than 70 ambassadors from Chile, North America, Brazil, Argentina, and Mexico.

We would like to thank our ambassadors for their invaluable commitment to representing ARAUCO in digital spaces, making visible our company’s goals and upcoming challenges, offering solutions that improve people’s quality of life through a wide range of products and sustainable alternatives.